Why JTBD?
Companies exist
to serve their customers
….if they don’t they die.
We help you understand your customers and the “Jobs” they are trying to get done.
Knowing your target customers’ needs in detail across their entire Job-to-be-Done (where they are under-served, appropriately served, and over-served) will guide your company to the right decisions about what to help these customers with. What features to include, what features to leave out, what segments exist, and where to start.
How well do you know your customers?
OUR SERVICES
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JTBD Workshops
Introduce your organisation to JTBD thinking with our 1, 2, or 3 day workshops.
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JTBD Studies
Understand your target customers’ needs when doing a particular job in detail so your organisation can make the right decisions about what to develop…and what not to.
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JTBD Monitoring
Track the key needs of your customers in real-time.
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Embedding JTBD
Be fully in-tune with your customers with our suite of best-practice processes covering customer strategy, deep-dive JTBD studies, product portfolio management, experiments, and needs tracking.
